Alexandra Bardon -整合营销
整合营销总监
- 发展, 管理, and optimizes strategic advertising campaigns across Google Ads, Facebook Business Manager and other marketing platforms.
- Makes recommendations based on advertising spend and delivery, 增加线索并推动注册.
- Assists in email marketing campaign efforts and content creation.
- Optimizes custom landing pages and ensure pages conform to SEO best practices and accessibility.
安珀布什-平面设计师
平面设计师
- Maintains the integrity of the university's brand identity.
- Serves as a main contact for creative and design project requests.
- Consults, coordinates, develops, designs, and 管理 advertising and 打印 schedules.
- Collaborates with internal stakeholders and outside vendors to fulfill 打印 collateral requests.
Nia Coleman - Web内容
网页内容管理员
- 支持创建, optimization and standardization of 数字 content on non-athletics web properties.
- Manages the University's alumni networking platform, LindenConnect, assisting the Alumni Relations team with associated events, 校友社区和网页.
- Ensures that Lindenwood's web content upholds university standards, branding and values.
- Manages the 项目申请表格 (PRF) for the Marketing and Communication teams.
Peter Colombatto——市场营销
市场部助理副总裁
- Responsible for directing and overseeing all university marketing operations and strategies.
- Administers consistent brand stewardship and messaging development.
- Oversees production of all advertising material, 包括经验, 打印, 数字, video, audio, 和户外.
- Collaborates with campus stakeholders to promote special events, 程序化的订婚, 以及晋升计划.
- Directs all aspects of creative marketing production, 包括平面设计, 摄影, 和摄像.
Brad Hansen -创意内容
创意内容总监
- Leads production of the University's branding, advertising, 打印, and 数字 collateral.
- Provides creative art direction and oversees identity compliance.
- Ensures that the creative produced is innovative, consistent, and effective.
- Manages relationships with vendors to ensure satisfaction and premium quality production.
克莱尔·米尔斯-招生通讯
招生沟通专员
- 发展 key messaging/copy for 打印 and electronic enrollment communications.
- Coordinates the targeted creation and timely launching of communications from the Customer Relationship Management (CRM) database.
- Leads strategy for communication plans to prospective students.
- Assists with maintaining a strong social media presence on admissions-hosted channels and other relevant sites.
朱莉·米斯勒-通讯
Assistant Vice President, Communications and University Spokesperson
- Oversees internal and external communication initiatives.
- 发展 strategy for media relations and targeted partnerships.
- Collaborates with university staff to pitch stories and respond to media inquiries.
- Partners with the Public Safety department to disseminate timely warnings and emergency communications.
Tyler Poslosky -通讯
沟通及内容经理
- Oversees delivery of written and 数字 content to convey strategic messaging.
- Copyedits produced content including university-wide reports, 电子邮件沟通, 杂志文章, 媒体购买.
- Drafts original communication for website content, 杂志文章, and press outreach.
- Shares responsibility for Lindenwood's brand and communication with both internal and external audiences.
Lyle Schmitz -摄像师/摄影师
摄像师/摄影师
- Schedules, coordinates and provides campus-wide videography, 摄影 and editing.
- Shoots video and takes photos for marketing campaigns and promotions.
- Makes content recommendations based on data / analysis.
- Maintains responsibility for project files and creative assets in the university’s asset management system.
Aj Surrell -社交媒体
社交媒体专员
- 发展 and 管理 Lindenwood’s organic social media strategies in coordination with various departments and university strategic initiatives.
- Maintains responsibility for Lindenwood’s brand and communication across organic social media and 数字 platforms.
- Monitors all social media platforms for appropriate content and executes updates as needed.
Jason Waack - Web战略和发展
网络战略和发展经理
- 管理学校的网站组合. This includes ongoing evaluation and revision of the site's functionality and content for effectiveness, 监控, and implementing relevant best practices and trends in website content.
- Assist and train a network of web contributors who are responsible for overseeing and updating their departments website content.
- Act as a liaison between the Department of Information Technology, 市场推广及传播, and outside vendors to resolve technical problems and improve the site experience.
- Ensure pages conform to SEO best practices and accessibility.
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